November 19, 2010 - NEW WESTFIELD iPHONE APP MAKES SHOPPING CENTER VISITS EASY, REWARDING, AND INTERACTIVE

Cutting-edge smart phone technology helps shoppers digitally navigate Westfield shopping centers in the U.S., interface with retailers and their promotions, receive real-time updates on mall events via Facebook

LOS ANGELES, CA / Nov. 19, 2010— Leveraging digital technology to maximize the convenience, service and overall experience shoppers can expect when visiting its shopping centers, the U.S. unit of the Westfield Group (ASX: WDC) has launched the Westfield iPhone App. This exciting new mobile application delivers a full suite of interactive features for Westfield shopping centers in the United States and provides shoppers a virtual personal shopping assistant right in the palm of their hand.

Downloadable for free from Apple’s iTunes App Store, and compatible with the iPhone, iPod, or iPad, this technology electronically maps Westfield’s shopping centers— their physical layouts, directories, detailed store information, customer offers and promotions, special events, and Facebook pages—onto one digital resource. With just a click on their mobile devices, millions of shoppers can now easily locate their nearest Westfield center, map the quickest path to their favorite stores and other on-site amenities, interface with retailers and their hottest deals, receive real-time updates about shopping center activities, and find the show times and movie descriptions for every cinema in the Westfield portfolio .

The Westfield iPhone App— distinguished by its stylish graphics, superior technology, user-friendly interface and immediately recognizable Westfield branding— allows shoppers to conveniently access the information they need to get the most out of their shopping journey. With the Westfield iPhone App in hand, shoppers now have the ability to:

• Locate the nearest Westfield shopping center by GPS along with maps and driving directions.

• View digitally rendered and scalable layouts of every Westfield shopping center, with the ability to identify specific stores, restaurants, movie theatres, family amenities, restrooms, and more. With a swipe of the finger, shoppers can navigate an entire shopping center.

• Use an interactive directory with the ability to sort retailers alphabetically, by category or keyword. With one touch, shoppers can also call any retailer by telephone or visit the retailer’s website— all within the Westfield iPhone App.

• Receive real-time updates, offers, events, style trends, as well as retailer promotions and discounts— all integrated with Facebook.

• Create a personalized shopping list and mall journey composed of specific retailers, desired product types, and walking routes to each selected store. Shoppers can map their journey throughout the shopping center according to the products they are looking for.

• Find detailed shopping center information, including hours of operation, local weather, concierge services, as well as Westfield’s numerous family amenities such as family lounges, family parking, play spaces, stroller locations, and more.

• Browse movie show times and details about each film playing within any cinema located at a Westfield center.

• Make parking easier by recording their parking location either by voice or text note.

• Purchase a Westfield Gift Card or check the balance on a pre-existing card.

“We are committed to integrating technology into the Westfield shopping experience to make every visit to our centers as compelling and convenient as possible for our shoppers,” says Gary Williams— Westfield’s Senior Executive Vice President, Center Management and Marketing. “The launch of the Westfield iPhone App is just the latest example of Westfield moving with the times while staying focused on our core business objective – to connect with our customers and provide them a fantastic shopping experience.”

In cooperation with Simplikate, a leading developer of state-of-the-art mobile application systems, Westfield will continue to expand its mobile technology profile and introduce in 2011 versions of its mobile shopping app for Blackberry and Android smart phones.

# # #
Contacts:
Westfield Group
Katy Dickey
310/445-2407


About Westfield
The Westfield Group (ASX: WDC), is an internally managed, vertically integrated shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing approximately 4,000 staff worldwide. It has investment interests in 119 shopping centers across Australia, the United States, the United Kingdom and New Zealand, encompassing in excess of 23,000 retail outlets. With a total value of assets under management in excess of $52 billion, the Westfield Group is the largest retail property group in the world by equity market capitalization.
For further information, please visit: www.westfield.com.



About Simplikate
Simplikate is a leading provider of Mobile Application Development and Smart Community Concierge systems. Simplikate specializes in seamlessly integrating existing backoffice content to popular and emerging devices such as smart phones and TV widgets. Simplikate's customers include some of the largest Real Estate Investment Trusts, Property Management organizations, world-class resort hotels and telecommunications companies worldwide.
For further information, please visit: Contact Us